Real Estate is a Strategic Asset

Your real estate portfolio is a strategic asset.

And you should treat it as such.

When I talk to leaders in non-real estate organizations, they often still misperceive Corporate Real Estate (CRE).

The most common one: CRE is a cost centre, not a value driver.

This is not just wrong, but a critical mistake.

As workplace dynamics shift and employee expectations evolve, your real estate portfolio demands strategic considerations more than ever.

This is what you should do:

👉 Integrate CRE early. Make it part of your business strategy.
👉 Elevate its importance. Direct C-Level access is non-negotiable.
👉 Invest in resources and market expertise to drive cross-functional projects and workplace initiatives.

Your physical footprint reflects your business values and culture. Treating real estate as a mere expense rather than a strategic asset isn't just shortsighted.

It's a missed opportunity for competitive advantage. Think of Amazon's logistics portfolio or Apple's store strategy? Then you know how to treat it strategically.

#CRE #RealEstate #Strategy #Business #CorporateRealEstate