India is underrepresented in European media

Someone messaged me last week asking why India barely exists in German media.

Not provocatively, but genuinely puzzled. He'd been living in Germany for years and has been following Tagesschau, but India showed up mainly when something went wrong.

He mentioned the centuries of cultural exchange between both countries, the philosophical connections, and the trade history. Which made the absence even more surprising.

India is underreported. Misunderstood.

Underestimated. And wrongly perceived.

I noticed this across many years of working on projects there. What I’ve seen on the ground, the infrastructure pace, the corporate transformation, the scale of domestic demand being built, rarely matched what was making it back into European coverage.

And that disconnect was one of the reasons I started India Rising.

I don't have a clean answer to why European media hardly reports about India. But I think the question matters, because perception shapes capital allocation, policy, and partnership decisions. And European companies are actively losing ground in one of the defining markets of the next decade by not paying attention.

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